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Few things are as disheartening to a community pharmacist as having a customer leave the store feeling disappointed or undervalued. Most local pharmacists will take reports of poor customer service as personal failings, since serving others is the very reason most pursue the pharmacy profession. At a time when pharmacies face a decrease in profit margins and an increase in competition from box stores and online pharmacies, local pharmacies must prioritize good customer service as a way to build loyalty and ensure continued patronage.